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Mauritius - Heat Car Show II
Psalm 27
Light, space, zest— that’s God ! So, with him on my side I’m fearless, afraid of no one and nothing.
Mauritius Heat Car Show
3D Drawings
by Ramon Bruin
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Green Pedestrian Crossing created by Jody Xiong
The China Environmental Protection Foundation developed an outdoor campaign, displayed on the street, to creatively promote this message. They decided to leverage a busy pedestrian crossing; a place where both pedestrians and drivers meet.
The campaign involved laying a canvas 12.6 metres long by 7 metres wide on the ground, thus covering the pedestrian crossing with a large leafless tree. On either side of the road, beneath the traffic lights, were placed sponge cushions soaked in green, environmentally friendly, washable paint. As pedestrians walked towards the crossing, they stepped on the green sponge, thus leaving green foot imprints on the canvas of the tree. Each ‘green’ footprint on the canvas looked like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.
The ‘Green Pedestrian Crossing’ was carried out across 7 thoroughfares in Shanghai. The campaign was then extended to 132 roads across 15 cities in China, with a participation exceeding 3,920,000 people.
Watch their video below:
“These are not cute vintage vans, dispensing cones of rose sorbet and salt caramel to middle-class festival-goers. They are Transits, plastered with Disney cartoons in varying states of fadedness, trawling the streets selling 99 Flakes.”
MOTHER (USA) for BikeNYC
NOT PERFECT/Y&R (Lithuania) for Vilnius Book Festival
